Olympic Medalist Become the First Athlete to Be Paid in Crypto
February 12, 2018
Dutch-born Canadian speed skater Ted-Jan Bloemen, who on February 11 won the silver medal at 2018 Winter Olympics in Pyeongchang, became the first in another discipline: he is the first ever professional athlete to receive a payment in cryptocurrency.
Bloemen signed a one-year sponsorship deal with a social network ONG Social, as well as with a developer of virtual reality experiences CEEK VR. Under the agreement, he will post about his Olypmic experience in ONG and will become a star of a 360° virtual experience of CEEK VR. For this promotional work Bloemen will be paid in cryptocurrency.
The athlete said in a statement:
"Speed skating success is all about progression -- building and building to peak at the right time."
Bloemen's agent Lawrence Baslaw said that this deal is the first of its kind.
"This is really a whole new frontier. It will be exciting to see how cryptocurrency can work for Ted-Jan, in particular, but also the impact it will have on the sport marketing industry as a whole."
Mary Spio, the founder and CEO of CEEK VR, said that she is very pleased to cooperate with a world-class athlete and added that virtual reality may help athletes to improve their performance.